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Monthly Archives: February 2009

Tropicana’s new look

Monday, February 16, 2009

By now you’ve probably seen Tropicana orange juice’s new design. Gone is the iconic straw stuck in an orange; it’s replaced with a semi-abstract closeup of a goblet of orange juice. The typefaces have also been modernized and the brand name relegated to a vertical treatment on the right side. It’s so minimal — generic, [...]

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Alinea @ Google

Sunday, February 8, 2009

Last month I attended a Google Authors talk featuring Grant Achatz and Nick Kokonas, chef and co-owner of Alinea.  It was fascinating to hear stories about the creative process behind the inventive food and restaurant concepts. I appreciated the obsessive amount of detail put into every aspect of the dining experience, especially this one: Alinea [...]

Filed in Chicago, Restaurants | | Comments (2)