Comments on: Tropicana’s new look

By: Joan

Joan — Mon, 16 Mar 2009 04:26:36 +0000

I don’t like the new design. It’s easy to associate new packaging to a change in the product. Some companies are “watering down” their products to save some money (like a lotion I recently bought – wasn’t happy with the new version). Not that Tropicana is necessarily doing that, but I prefer the old packaging!

By: wasabigelatine › Epic fail: Tropicana’s new look

wasabigelatine › Epic fail: Tropicana’s new look — Tue, 24 Feb 2009 03:27:46 +0000

[...] complaints, but because of criticism from some of their “most loyal customers”. But if a handful of comments by wasabigelatine readers is any indication of public opinion, I wouldn’t be surprised if the negative reaction to [...]

By: Cat

Cat — Sat, 21 Feb 2009 01:42:57 +0000

I clearly remember the commercials where people were chasing an orange that was rolling around the table and trying to stab it with a straw to suck out the juice…

Those ads really made the point well! But perhaps they have too many (potential) consumers who don’t remember or want something new?

By: NIL

NIL — Wed, 18 Feb 2009 21:21:06 +0000

I dislike the new look a lot. It looks like that box should be used for the generic version of Tropicana. Like they couldn’t afford to make something better.

The older look had a more direct sales pitch, “It’s like drinking an actual orange.. natural, clean, simple”

I would probably overlook at packaging and just go for a familiar look, like Minute Maid.

By: Andy

Andy — Wed, 18 Feb 2009 19:40:17 +0000

Thanks for this post.

I love Tropicana OJ. I think its by far the best grocery store OJ out there (I’m sure there are expensive premium brands, but I’m talking about the more common ones, Minute Maid, Simply, Dole, etc).

I hate this new design. I understand the modern, minimal theme, but minimal doesn’t have to equal bland.

Why couldn’t they have updated the package with a modern orange and/or a modern straw? Kind of like the Apple logo or something. That straw looks like a barber pole. But its a great logo/symbol. I remember as a kid I stuck straws into oranges and hopelessly sucked my brains out in order to get a few drops of juice. That was stupid, I know, but it was all because of Tropicana!

In an age where Target, Safeway, Walgreens are producing generic food items, the only thing these people like Tropicana have are taste and branding.

Tropicana still tastes great and that’s why I’ll always buy it, but if I were them, I’d be watching my back and get on top of things and stop with this crappy packaging.

And it also reminds me of vitamin water, which I hate bc it looks/tastes gross. That’s strike two.

By: wasabigelatine

wasabigelatine — Tue, 17 Feb 2009 17:59:48 +0000

> I wonder if people missed the point of the orange?

It’s possible, though I clearly remember the commercials where people were chasing an orange that was rolling around the table and trying to stab it with a straw to suck out the juice. Funny and memorable, and really communicates how fresh the juice is (or at least portrayed as such).

By: Cat

Cat — Tue, 17 Feb 2009 16:35:08 +0000

Attractive, but very minimal. I can see why you might mistake it for generic. The most “branded” thing about it is the little leaf over the i in Tropicana. I like that, but I can’t imagine why Tropicana would. Perhaps it’s better to “look generic” during a time when people are trying to save money?

The orange with the straw has basically been replaced with the “100% Orange pure & natural” text. Same selling point, but less visual and humorous in the communication. More overt, too. I wonder if people missed the point of the orange?

(I know the orange illustration had the text, too, but it was smaller.)

By: Tree

Tree — Tue, 17 Feb 2009 00:56:36 +0000

Whoa, I hadn’t noticed. It’s really…plain. That is the most boring word I could use for such a boring design.

Tropicana had been my normal brand, but I’ve defected to Simply Orange.

By: Natalie Zebula

Natalie Zebula — Mon, 16 Feb 2009 22:48:19 +0000

The straw in an orange is a more direct symbol, though, and has a sense of humor about it.

By: josh

josh — Mon, 16 Feb 2009 15:57:08 +0000

It’s the change we need in orange juice package design. Nah, seriously though, I like it. the modern look is nicer, and I gotta say I dig their outdoor ads as well. looks good.